Return On Investment: The SOS model optimises return on investment and efficiency in the use of conservation dollars because it aggregates and disburses the funds in amounts that existing NGOs already operating in the field can use to achieve their projects' goals.
Alignment of Goals: SOS was created to respond to global conservation goals agreed by all governments, called the Aichi Biodiversity Targets, specifically targets 1, 12 and 20. This is directly relevant for all governmental and public sector bodies. Further, SOS is a dynamic mechanism that can be customised to fit with organisational priorities, as for example identifying and selecting projects according to a preferred strategic direction.
Communication: SOS projects report regularly on conservation impacts and successes including a number of "world-firsts" to date. These portfolio achievements along with the association with IUCN - the world's largest environmental organisation - provide valuable communications opportunities for organisations and individuals. Such communications potential can be leveraged for internal and external constituencies to support a number of objectives related to employee engagement, reputation building and even commercial activities.
Participation: Depending on the level of commitment, a donor can participate in the SOS - Save Our Species story, from helping to promote the initiative via social media channels and word of mouth to participation on the SOS Donor Council for larger donors.
The scale of the task - transforming the long-term survival prospects of the world's most threatened species - is immense. But it has been quantified and it is achievable - yet only by working together, harnessing our collective energy.
SOS was designed as a global coalition using a partnership model based on the fact that each donor can bring a set of skills, expertise and competencies unique to their field of work.
SOS is focused on the technical aspect - managing a portfolio of strategically selected best-in-class conservation projects. Consequently it leverages the communications excellence of its partners to engage a broader audience in this universal cause.
This helps create a virtuous circle of feedback for partners who can embed the relationship within their internal and external communications activities. This supports the aim of doing well by doing good.