Photo Credit: Lacoste BETC

Lacoste X IUCN Save Our Species


From 2018 to 2020 IUCN Save Our Species is working in collaboration with apparel company Lacoste to transform awareness of threatened species. New funding will be channelled into projects focusing on the conservation of the species highlighted through the collaboration.

On the International Day for Biological Diversity in 2019, Lacoste launched a new line of limited edition polo-shirts featuring ten threatened species.  The ten species not only took over the crocodile's spot on the Lacoste polos, but also every inch of nine Lacoste stores worldwide as well as the online shop. 

The ten species were selected from the IUCN Red List of Threatened Species™ and included insects, freshwater fish, amphibians, mammals and birds, highlighting the diversity of wildlife in need of conservation. The number of shirts produced for each species corresponded to the estimated number of individuals remaining in the wild. 

While each species faces a number of particular pressures leading to extinction risk, all are in need of increased funding to help ensure their long-term survival. A Call for Proposals opened for applications from Civil Society Organisations looking to implement projects to project any of the ten species featured in late 2019. Successful projects will be announced in due course.

The 2019 campaign built on the success of the original campaign from 2018. Launched during Paris Fashion Week, the collection of ten limited-edition polos shirts highlighted ten Critically Endangered species. Following the campaign, a Call for Proposals opened for projects targeting any of the ten species and a project to protect the Critically Endangered Burmese Roofed Turtle was selected for funding.

The Lacoste X IUCN Save Our Species partnership really showcases how businesses can make a difference by highlighting the urgent need to conserve biodiversity to new audiences. If you are interested in collaborating with IUCN Save Our Species, please get in touch via email at

The species featured in the campaigns


Name of species Scientific name Estimated population* Red List status
Hawaiian Monk Seal Neomonachus schauinslandi 1,400 Endangered
Iberian Lynx Lynx pardinus 589 Endangered
North Atlantic Right Whale Eubalaena glacialis 444 Endangered
Moheli Scops-owl Otus moheliensis 400 Endangered
Yemeni Mouse-tailed Bat Rhinopoma hadramauticum 150 Endangered
Opal Goodeid Allotoca maculata 150 Critically Endangered
Mountain Chicken Leptodactylus fallax 132 Critically Endangered
Northern Hairy-nosed Wombat Lasiorhinus krefftii 115 Critically Endangered
Addax Addax nasomaculatus 90 Critically Endangered
Cebu Damselfly Risiocnemis seidenschwarzi  50 Critically Endangered


Name of species Scientific name Estimated population* Red List status
Anegada Ground Iguana Cyclura pinguis 450 Critically Endangered
Sumatran Tiger Panthera tigris ssp. Sumatrae 350 Critically Endangered
Saola Pseudoryx nghetinhensis 250 Critically Endangered
California Condor Gymnogyps californianus 231 Critically Endangered
Kakapo Strigops habroptila 157 Critically Endangered
Cao-vit Gibbon Nomascus nasutus 150 Critically Endangered
Javan Rhinoceros Rhinoceros sondaicus 67 Critically Endangered
Northern Sportive Lemur Lepilemur septentrionalis 50 Critically Endangered
Burmese Roofed Turtle Batagur trivittata 40 Critically Endangered
Vaquita Phocoena sinus 30 Critically Endangered

* Estimated number of individuals remaining in the wild at the time of the campaign.

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